Meta Ads Service To Scale Profits
For Women in E-Commerce
I help ambitious business women grow their online shop with Meta ads while maintaining a family : work : life balance.
We scale online stores using our proprietary methods for Facebook & Instagram ad campaigns.
We create successful e-commerce ad campaigns while providing high level insights on product pages, checkouts, email follow up, and all the pieces that make up a successful ad funnel.
Limit of 2 new clients per calendar month.
Has your business journey gone something like this?
You’ve been working hard to build the booming online store you dreamed of, but it remains just beyond your grasp.
You have continuously added new products to stay on the good side of Pinterest and Etsy algorithms. You’ve worked hard to get lots of likes and views on YouTube and Meta. Yet that hasn’t translated into consistent sales.
You’ve even tried running ads yourself, and that worked very well - 5 years ago. Today though, the algorithm is so complex and things just don’t work immediately.
So you hired the most expensive ad agency you could find only to get somewhat better results but still not much profit. Maybe they put a junior media buyer on your account. Or maybe they aren’t as up to date on the algorithm.
Ads Managers get stuck doing things a certain way just like every other industry.
Now you feel bummed and wonder about the future of your online store. You feel tired and a little sad that you’ve worked long hours without hitting your goals. The personal sacrifice of giving up time with family and friends is not something you want long term.
The faster this gets sorted, the better. You’d like a real solution where you can hit your revenue goals now or at least make clear progress toward them.
Yep, you sound like the dozens of business owners we’ve helped over the past 5 years.
Case Study
E-Commerce
This online store was making 2X ROAS but looking to grow their online store further. With a strong ad campaign structure and a shift in product focus, they were able to make 4-6X ROAS.
Hi, I'm Maile (my-lee)
I help female-owned online shops optimise their Facebook & Instagram ads. My team has 15+ years of Meta ads experience that includes dozens of e-commerce accounts.
Over the years, I’ve worked at various larger agencies and managed a range of clients. While I’ve helped local businesses to course creators scale their Meta ads, I knew my team was uniquely qualified to help e-commerce clients.
We have digital tools, training and e-commerce experience that most ad agencies don’t have. We've focused down to help more e-commerce shops build long term ads revenue, even if that hasn’t been possible for them before.
As Seen In
SERVICE OVERVIEW
Here's What Meta Ads Service Includes:
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1. Comprehensive Funnel Review
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Our team reviews your entire ad funnel. We analyze your ad account history, product pages, and email. We perform business specific, competitor, and industry research. We discuss possible ad strategies and campaign structures. We pick the best one based on what would work for your business right now. This is your Master Plan.
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2. Master Plan Meetup
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We provide Key Performance Indicators to ensure ads move toward revenue goals. We meet with you for 30 minutes to go over the Master Plan, explain how it works, and answer all your questions. You walk away with an understanding of how ads will work and new enthusiasm for your online store.
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3. Campaign Build
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We set up ad campaigns based on the most modern and profitable techniques. We determine campaign type, objective, and audience based on research and industry experience. This provides your ads the best chance of performing since we leverage the most recent insights into the Meta Ads platform.
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4. Ad Craft
We provide top level ad copy, graphics, and video. Our professional copywriters and graphic designers craft unique ads that pop in the newsfeed. You’ll get the attention and traffic to your website that you need.
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5. Technical Updates
Our media buyers install the Meta pixel (code) across your product pages for tracking. We’ll also provide direction on website features required by Meta policies from Privacy policy to popup bars.
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6. Regular Reporting
We’ll provide weekly reports so you know exactly how your ads are performing in terms of both wins and challenges. We’ll meet with you monthly to provide insights, updates and make future plans for your ads and online store. You’ll feel good knowing your ads are making clear progress and that we always have a plan that moves your ads and store to the next level.
Case Study
Online Course
This YouTube creator wanted to offer a discount on an online course over Black Friday, but had been away from social media for almost a year. We advertised the deal for 2 weeks, doubling ad spend daily. He made 2X return on the ad spend for an estimated profit of $7,500 in 2 weeks.
Is the Meta Ads Service right for you right now?
You'll get maximum benefit from this service if you're:
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Tired of running ads and not making enough profit
The Meta ad platform updates so quickly, it’s almost impossible to stay on top of it all. We can help turn around ads as we’re in touch with technical platform changes, the best practices Meta recommends, as well as the strategies e-commerce media buyers are implementing right now.
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Getting sporadic ad wins but not consistent sales
The Meta platform is set up for ads to be continuously delivered to interested buyers. If your ads aren’t performing regularly whilst you have a great product, we’ll help you pinpoint the issue. If you have a strong product, Meta ads most likely can work regularly for you.
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Meta ads aren’t working “like they used to” back in the day
If your products have sold before, they will likely be able to sell again. The Meta platform updates every few months, so it’s hard for business owners to stay on top of all of them. We can help you as we’re in touch with technical platform changes, the best practices Meta recommends, as well as the strategies e-commerce media buyers are implementing right now.
Meta Ads Reset isn't for you if you're:
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Brand new in business and haven't sold your products before
Sometimes business owners think that the way to fix a sales problem is to advertise. Many times though, it’s not an exposure issue but a need to pick different products. Shop owners need to invest time selling products one-to-one to understand what consumers want. Once they understand their audience and are able to sell to them, they’re in a better place to run ads.
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Cash-strapped and looking for instant sales
While ads can work immediately, it usually takes a month or two of testing. We view ads as a long game where we continuously make changes and forward progress. We have seen our ads save online shop owners months of testing, sometimes it happens right away, sometimes it takes longer.
Ready to finally crush with Meta ads?
Step away from the bummer ad performance and into a new era! You deserve to have ads that convert, and confidently grow your online store. You deserve a thriving online shop that supports your chosen lifestyle. Let us make that a reality for you.
We help e-commerce shops build long-term ads revenue, even if that wasn’t possible for them before. We have digital tools, training, and e-commerce experience that most ad agencies don’t have.
We not only look at your ad campaigns, but all facets of your ad funnel. We help optimize sales on everything from product pages to email follow-up.
We're on a mission to help women in e-commerce, so we don't overcharge for our services. Take advantage of our 15+ years of ads experience and scale up your online shop today.
Meta Ads Service
Run ads that convert at scale & build your online store
Here's what happens when you tap the button below:
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You'll sign up for a zoom call via our general calendar.
- You'll go through a short questionnaire online immediately following that, to double-check that you're a good fit for this service.
- You'll automatically receive an email confirmation with a zoom link.
- NOTE: We'll personally follow up with a Google Calendar invite, that includes the zoom link
No Payment Required
Limit of 2 new clients per month. First come, first served.
We took all the courses..
As media buyers, we've taken a lot of courses in order to solve small businesses’ online challenges.
Here's the list of courses I’ve personally taken:
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Jon Loomer- Facebook Pixel training
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Jody Milward's Elite Ad Manager Certification
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Jody Milward's Inner Circle - Facebook Ads membership
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Digital Distillery Pro Membership
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Cat Howell- Facebook Ads That Convert
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Rick Mulready- Facebook Ads Manager Course
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Brittany Bullen - Social Media courses
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Hilary Rushford - Instagram with Intention Course
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Billy Gene- Facebook Ads Course
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Manychat- Bot building course
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Matt Plapp - Agency Accelerator course
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Andrew & Pete's Atomic Membership
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Social Media Examiner membership
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Renee Hribrar's Sell Like a Mutha course
That’s $15,000+ worth of training. You can take these courses to get the skills you need. Or you can just hire us. The Media Buyers that work on our team each have thousands of dollars in training.
Our team is able to tell you what to fix and how. We've successfully utilized the following ad platforms & processes:
- Messenger Bots
- Branding
- Facebook Ads
- Landing Pages
- Sales
- Texts
- Emails
We’ll provide an ad campaign that works for your business whether it uses all or just a portion of these.
What Customers Say
We Love Our Clients
Maile Schunk, of Mustard Seed Social, was extremely helpful to our school as we sought to create a greater presence on social media. Prior to hiring Maile, we found ourselves randomly posting to our school’s Facebook page with no real plan and no goal for gaining greater reach. We also had no concrete way to drive prospects to our website.
We emerged from our work with Maile feeling more clear about how to direct our message on social media and more focused on how to effectively connect with our intended audience on Facebook.
Mustard Seed Social saved me! As a social media professional I needed to upgrade to Facebook Ads Manager. I found myself in the unenviable position of knowing too much for all the beginner tutorials and not enough to understand the advanced YouTube videos.
Maile prepared a tutorial tailored to my specific needs and helped me take my business to the next level. One of my campaigns quadrupled in viewership after our first session! Highly recommend!!
FAQs
Why choose us?
We’re on a mission to help women in e-commerce. We want to make a difference by investing in long-term customer relationships versus the short-term thinking that's common in the ad industry. We're definitely against get-rich quick schemes, false promises, and unrealistic expectations.
We help e-commerce shops build long term ads revenue, even if that wasn’t possible for them before. We have digital tools, training, and e-commerce experience that most ad agencies don’t have.
We're not only here to build great ad campaigns. We educate our clients so they feel empowered and understand their ads and online stores even better. You can count on us to be a helpful partner in building your online shop.
How much does it cost?
We’ll give an estimate for the Meta Ads Service once we review your business information. To learn more about the service, please tap the TELL ME EVERYTHING button. After you answer the short 7-step questionnaire, we can email more about the service before meeting in person.
Do I get credit for the Meta Ads Reset I bought towards the Meta Ads Service?
Yes. your setup cost will be reduced by the amount of the Meta Ads Reset payment. May not be combined with other special offers or discounts.
Is there any limit on availability?
We have a limit of 2 new clients per month. First come, first served.
What does this service provide?
For the Meta Ads Service, we create successful e-commerce ad campaigns in Meta Ads Manager. We continuously optimize ad campaigns from month to month. We provide high level insights regarding product pages, checkouts, email follow-up, and all the pieces that make up a successful ad funnel.
Who is this for?
The Meta Ads Reset is for women in e-commerce. It's for any female with an online shop, whether there's one hero product or hundreds of products.
Do I have to run ads on both Facebook and Instagram?
We currently suggest running ads on both. We can talk through this via email and/or during the Master Plan Meetup.
Do Apple’s iOS updates prevent Facebook Ads from working?
iOS updates have limited the amount of tracking information (user actions on the customer website) sent back to Meta. This decrease in data has meant that Meta's Ad Manager does have less information to report and optimize ads. However, this hasn't stopped ad campaigns from being profitable.
We have workarounds to help gather data and optimize campaigns. Sometimes we can get the data we need directly from the customer CMS and other times, we recommend third party apps.
I have more questions...
You’re welcome to email us with questions via the Let’s Connect page. If you’re not sure your offer is a good fit for Facebook & Instagram ads, we can email with you to figure that out. If your business isn’t ready, we’ll give you a few quick pointers on how to get ready for ads.
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